Design Process

 “Creativity is a multi-faceted process. It involves many ordinary abilities and some specialized skills and techniques; it can be fostered by many different ways of thinking, and it draws on critical judgment as well as imagination, intuition and often gut feelings.”
Sir Ken Robinson, Out of Our Minds: Learning to be Creative

We are firm believers that our internal dialogue reflects our outer worlds. We approach each design brief with a clear purpose, applying a process of strategy, exploration and testing to each design decision to ensure that the function of the final product matches its form.

Over the years, we have learnt that the solution is often simple and found in the details of the problem. We understand the value of every stage of the process and sweat every detail. Why are we doing this? Why does this exist? Who is it for? What is its purpose? Through every aspect of our process, ideation, experience and creation we design with purpose to create a finished product that communicates the message efficiently. Good design is good communication. Our process is to start big, constantly question, test and talk about our creations until we know it communicates the message as effectively as possible. 

A good brand communicates itself clearly and efficiently and evokes an affinity with the customer. It is something that the audience can relate to and understand. We strive to create brands that people love and feel loyal to, brands that tell a story and evoke a good feeling within the customers and keeps them coming back for more, not because it's convenient but because they believe in it.

Our intention is to change the world by channeling positive design passively – one mind at a time. Everything we create has a mission to make a positive impact on your inner dialogue, in hope of enabling happy beings who consciously create the life they truly wish to live.

We will start sharing some branding and design insight here so that you can get a better understanding of our design process.

In the meantime have a look at our directors portfolios Lulu Ruttley and Louise Odelberg